Attracting top-notch talent is tough. And attracting talent that truly complements your company culture can seem nearly impossible these days.
For our restaurant clients, this has become one of the biggest concerns – and frustrations – in regards to their long-term success. As the business expands, the inability to find quality talent undermines everything.
Chronic understaffing takes its toll. Customer service suffers, team members lose motivation, and revenues drop.
And with everyone seemingly using the same “weapons” (i.e. Craigslist, Indeed, high-priced recruiting firms, etc) to find top talent, it’s time to break away from the pack and get creative in fulfilling your staffing needs.
First, Write Your Story.
Think about the amount of time, energy, and money spent on marketing campaigns to attract new customers.
What if you put that same effort – essentially building a marketing campaign – into finding talent?
Even just a percentage of similar effort would net you considerably more worthwhile prospects than just throwing another boring job ad up on Craigslist and hoping for the best.
You see, hiring top-notch talent comes down to brand storytelling.
Telling your company’s story in your own voice. It’s finding your unique selling proposition – the characteristics that set you apart from your competitors – and then creating your story around that.
Like maybe you’re a third generation restaurateur, proudly carrying on your family’s recipes. Or you personally grow all of the herbs and vegetables used in the kitchen.
Full access to this content is available to Carrie Luxem Members Login Here or Become a Member Today!
Restaurant HR Group
- How to Approach Homelessness with Kindness and Empathy + Printable Toolkit
In many areas of the nation, homelessness has become...
- 10 Leadership Skills Vital to Restaurant Success
It’s just not enough to have a trendy restaurant...
- Why a Purpose-Driven Restaurant is the Only Way to Go
When you’re driving into work or closing down after...
- 50 Employee Benefits and Perks Your Team Will Adore
Generous employee benefits or perks are not only fantastic...
- It’s Time To Rethink Employee Retention
When you’re operating a restaurant, there’s a steady...
Copyright © Carrie Luxem 2019 All Rights Reserved
Legal Disclaimer: The information I publish is not legal advice but rather is intended to prompt a discussion on best practices in human resources. Further, federal and state laws are amended frequently and vary significantly from jurisdiction to jurisdiction. Therefore, the published information may not be current at the time that you read it or it may not be applicable to your jurisdiction. As such, you should not rely upon any of the published information without first consulting directly with Restaurant HR, legal counsel, and reviewing your local, state, and federal laws as well as any applicable industry practices and company policies.
Website designed and developed by Cyblance