Attracting Top-Notch Talent Through Brand Storytelling

Attracting top-notch talent is tough. And attracting talent that truly complements your company culture can seem nearly impossible these days.

For our restaurant clients, this has become one of the biggest concerns – and frustrations – in regards to their long-term success. As the business expands, the inability to find quality talent undermines everything.

Chronic understaffing takes its toll. Customer service suffers, team members lose motivation, and revenues drop.

And with everyone seemingly using the same “weapons” (i.e. Craigslist, Indeed, high-priced recruiting firms, etc) to find top talent, it’s time to break away from the pack and get creative in fulfilling your staffing needs.

First, Write Your Story.

Think about the amount of time, energy, and money spent on marketing campaigns to attract new customers.

What if you put that same effort – essentially building a marketing campaign – into finding talent?

Even just a percentage of similar effort would net you considerably more worthwhile prospects than just throwing another boring job ad up on Craigslist and hoping for the best.

You see, hiring top-notch talent comes down to brand storytelling.

Telling your company’s story in your own voice. It’s finding your unique selling proposition – the characteristics that set you apart from your competitors – and then creating your story around that.

Like maybe you’re a third generation restaurateur, proudly carrying on your family’s recipes. Or you personally grow all of the herbs and vegetables used in the kitchen.

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Carrie Luxem

Restaurant HR Group