With the rise in social media and online job boards, it seems a natural path for recruiters and restaurant owner-operators to flock there in search of talent. Though sites like LinkedIn, Snag A Job, and Indeed have been popular for years, others sites may be just as helpful but often overlooked.
Here’s how you can use two other social media platforms — Instagram and Facebook — to find restaurant talent.
The picture-sharing and filtering app, Instagram, is one platform that doesn’t frequently top the list for most recruiters. But if used correctly, it can actually be a wonderful way to attract prospective candidates.
Perhaps the biggest reason to consider Instagram is because the site boasts one billion users, with 500 million of them using the site every day. Seeing how celebrities and more and more often, average citizens, are gaining massive followings, forward-thinking recruiters can adopt a similar approach.
But the catch? Potential followers aren’t looking for the mundane or stock photo-filled posts. They are expecting an inside peek at the company’s brand — something personalized and unique that they wouldn’t see elsewhere and that, ideally, makes them feel like part of your inner circle. That’s one of the reasons why celebrities have had such success on the platform. They are granting inside access to their lives and followers are flocking to them because of it.
There are already a handful of companies across several industries using this strategy successfully. From General Electric (@generalelectric) showing projects under development and appealing to “techies” and those interested in science, aviation, and machinery to Oreo (@oreo) who posts lots of visually-entertaining — and sometimes funny — images featuring America’s favorite cookie.
And food establishments like Four Foods Group (@fourfoodsgroup), Ace Bakery (@acebakery) and Deep Ellum (@deepellumboston) each use their Instagram accounts to showcase their delectable menus and/or the comradery among employees. By seeing the everyday behaviors and behind-the-scenes interactions with customers, coworkers, and the community, the culture of each establishment shines through. Those feelings are what attract followers and have them jumping at the chance to work there when an opportunity arises.
Facebook can be a lucrative talent pool because of the sheer number and expansive diversity of users. With 2.23 billion users, the site appeals to virtually all ages, geographic locations, and income and education levels.